Campaign Theory provides free access to marketing frameworks (SWOT, PESTEL, SMART objectives, etc.) for educational purposes. You may use these tools for personal or academic projects. You may not sell the outputs of these tools as your own proprietary software.
The "Campaign Theory" brand, logo, and custom tool logic are the intellectual property of Campaign Theory. Frameworks like SWOT and PESTEL are industry-standard models used for educational guidance.
While we strive for professional excellence, our tools are for educational practice. We do not guarantee that using these tools will result in specific academic grades or commercial success. Users should cross-reference outputs with official ASA (Advertising Standards Authority) and CAP codes for real-world campaigns.
To the extent permitted by English law, Campaign Theory shall not be liable for any loss or damage arising from your use of the website or its tools.
These terms are governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of the United Kingdom.