Terms of Service

Last updated: 14 October 2026

These terms apply when you use www.campaigntheory.uk, including its tools, articles and accounts. By using the site you agree to them. If you don't agree, please don't use the site.

1. Who runs the site

Campaign Theory is run by [YOUR NAME]. You can contact us at [CONTACT EMAIL].

2. Using the tools and articles

Everything on Campaign Theory is free to use for personal, educational and non-commercial purposes. You can use what the tools produce in your coursework, portfolio or professional development.

You must not:

• copy, republish or sell our articles, tools or code, or present them as your own product
• try to break, overload or get unauthorised access to the site, its database or other users' accounts
• use automated scripts to scrape the site or create accounts
• use the site for anything unlawful

3. Your account

You need an account to save work. Please give accurate details, keep your password to yourself and let us know if you think someone else has got into your account. You can delete your account at any time from Account Settings.

We may suspend or close an account that breaks these terms. We'll normally tell you first unless there's a good reason not to, for example if the account is being used to attack the site.

4. Your work

Anything you write into the tools and save to your account belongs to you. We store it only so we can show it back to you, let you edit it and let you export it. We don't publish it, and we don't use it for advertising.

Please keep copies of anything important. We take reasonable care of the data we store, but we can't promise the site will never lose data.

5. Our content

The Campaign Theory name and logo, the articles, the design of the site and the code behind the tools belong to Campaign Theory. Frameworks such as SWOT, PESTEL, SMART and the 7Ps are standard marketing models and aren't owned by us. Our explanations and worked examples of them are, though.

The worked examples in our articles use real brands for teaching purposes only. Campaign Theory has no connection with those brands, and the examples don't reflect their actual plans.

6. Advertising and external links

The site shows ads provided by Google AdSense. We don't choose the individual ads and we don't endorse the products in them. Our Privacy Policy explains how advertising cookies work and how to opt out of personalised ads.

We link to other websites, such as industry bodies and data sources. We're not responsible for what's on them.

7. Accuracy

We work hard to keep the articles and tools accurate and up to date, but they're for learning and practice. We can't guarantee any particular grade or commercial result. If you're planning a real campaign, check the relevant rules, including the CAP and BCAP Codes published by the Advertising Standards Authority.

8. Availability

We may change, pause or remove tools, articles or features at any time, and the site may sometimes be unavailable for maintenance or for reasons outside our control.

9. Liability

The site is free and provided "as is". As far as the law allows, we're not liable for any loss or damage arising from your use of the site, including lost work or reliance on its content. Nothing in these terms limits liability that can't be limited by law, such as liability for death or personal injury caused by negligence.

10. Changes to these terms

We may update these terms from time to time. We'll change the date at the top when we do. If you keep using the site after a change, you're accepting the updated terms.

11. Governing law

These terms are governed by the law of England and Wales, and any dispute will be dealt with by the courts of England and Wales. If you live elsewhere in the UK, you may also be able to bring proceedings in your home courts.