Tools & Resources — Market Lynker

SMART Objective Maker

Build precise campaign objectives using the SMART framework — Specific, Measurable, Achievable, Relevant and Time-bound.

Brief Summary Tool

Summarise a client brief covering objectives, timing, budget, audience and outputs to keep your project on track.

Break your campaign into manageable tasks and keep your workflow organised from brief to final delivery.

Target Audience Maker

Define your campaign audience by mapping demographics, psychographics, behaviours and media consumption habits.

Customer Profile Maker

Build a rich, detailed profile of your ideal customer to inform every creative and strategic decision.

Develop your campaign from the ground up — background research, core insight, creative idea and detailed executions.

Storyboard Tool

Plan video and multimedia ads frame by frame with script notes and imagery for up to six scenes.

Social Post Maker

Draft and plan social media content across platforms, covering copy, visuals and call-to-action.

Map a brand's Strengths, Weaknesses, Opportunities and Threats to establish a strong strategic foundation.

Media Strategy Tool

Research and document up to four media selections, detailing audience fit, reach potential and platform strengths.

Media Schedule Creator

Plan and create media schedules that cover the execution and media planning of your campaign.

Evaluation Tool

Define the metrics and measurement tools you'll use to assess whether your campaign has met its objectives.

Marketing Audits

Review a brand's full marketing activity and assess how effectively it's performing across all channels.

Communications Audits

Evaluate the consistency and effectiveness of a brand's messaging and communications strategy.

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