Brand Introduction
Brand / Client Name
What is the name of the brand or client you are working with?
Key Brand Information
Summarise the brand — what they do, their history, positioning and any relevant background.
Campaign Objectives
Key Communication Objectives
What does this campaign need to achieve? (e.g. increase sales, grow brand awareness, launch a new product)
Timing & Budget
Campaign Start Date
Campaign End Date
Timing Notes
Any additional context around timing — seasonal relevance, key dates, phases etc.
Budget
What is the estimated or allocated budget for this campaign?
Target Audience
Audience Description
Describe the primary target audience — demographics, location, interests, behaviours.
Deliverables & Resources
Specific Output Required
What does the brief ask you to produce? (e.g. a social campaign, a TV ad, a poster series)
Available Resources & Tools
What tools, platforms or assets will you use? (e.g. Meta Ads Manager, Canva, Google Analytics)
Stage-by-Stage Plan
Campaign Stages
Break the campaign down into clear stages in the order they will happen, one per line.
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Brief Summary
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