Briefly describe your target audience — this will inform your media selection rationale.
Media Selections
Document up to four media selections. For each, explain why it suits your audience, its reach potential, and its key strengths. Use the tabs to move between selections.
1
First Media Selection
Name the specific platform or media outlet.
Why does this platform suit your target audience? Include data or sources where possible.
What is the estimated reach through this platform using targeting tools?
What are the key strengths of this platform for your campaign?